How to grow your active consumer base?

Babyboom and Noukie's are two Belgian companies with more than 25 years of activity each in the early childhood sector. Babyboom's mission is to accompany young and future parents step by step by offering them free online and offline content and samples. Noukies markets soft, quality products for the well-being of babies and their parents.

Noukies and Babyboom need to increase the number of mums and dads who interact with their ecosystem to continue to grow

Each of the 130,000 Babyboom parcels distributed to future parents each year contains a unique activation code enabling them to log on to Babyboom.be and benefit from free Noukie's velvet pyjamas. All you have to do is pay the delivery costs.

The investment is significant for Noukie's, with over 1,000 pyjamas donated to date, but Noukie's is confident in the benefits of the action:

"Consumer data is essential to ensure digital growth. We are confident in our product, we bet on the fact that the mother-to-be loves her pyjamas and comes back to buy the rest of the Noukie's range. - Amaury

"Every day we work hard to satisfy the demand for content and gifts from young and future mothers as well as the commercial needs of our partners. To be able to offer pyjamas as high quality as those from Noukies to all Belgian newborns is a source of pride for the Babyboom team. Thanks to this partnership, we are significantly expanding our positive footprint in Belgium. Edouard