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Babyboom

Only Babyboom offers a 360° cross-media approach to the consumer. Each of our communication media addresses a specific advertiser goal and related consumer issue. Whether you are looking to build brand awareness, test products or boost your database, there is always a Babyboom medium to satisfy your needs.

Our range of services

Sampling

At the most opportune moment, we distribute your product, sample, brochure or discount coupons in one of our Babyboom gift packages or by way of a dedicated sampling process. At each key moment, we ensure your product is personally delivered to parents by an early childhood professional.

Display

Babyboom has a high-quality network of framed boards displayed in strategic locations: gynaecologists, paediatricians, day care centres, maternity wards, ...etc. These boards, called Infoboards, emphasize a specific topic and are always accompanied by an advertising campaign related to a chosen topic.

Internet

Babyboom websites are an important source of information and exchange for new and expectant parents. They contain over 500 regularly updated articles. Ours are among the most visited websites in the industry, and they are a significant resource for building our databases and distributing our newsletters.

B2B

Our representatives regularly visit day care centres, paediatricians, gynaecologists or maternity wards to present new products in the early childhood sector. There is a long-standing relationship of trust between Babyboom and early childhood professionals who always want to hear about the latest innovations.

Database

The Babyboom database allows you to reach parents with your message at the exact moment you want it. With opt-in registrations of nearly 65%, these parents are eagerly awaiting an attractive offer. Based on your choice, e-mail and postal databases are available for rent.

Trade Fair

The Babyboom Fair Trade is a must-see event for every new parent. Therefore, it is also a must for advertisers who want to be discovered by consumers with brand new spending habits. The Babyboom Trade Fair is the event that gathers the largest number of parents in the same place and at the same time.

Publishing

Babyboom guides are a source of important information for parents. Gynaecologists, paediatricians, maternity wards, pharmacies, Babyboom guides are always handed out in person by an industry professional and contain up-to-date feature stories and advertising pages.

Newsletter

Approximately every two weeks, parents receive Babyboom newsletters which keep them informed on the stages of pregnancy and health topics about young babies and parents. The vast majority of parents expressed their wish to receive as well, dedicated or promotional newsletters from our advertisers and partners.
Une très grande majorité d’entre eux expriment le souhait de recevoir également les newsletters dédiées ou promotionnelles de nos annonceurs et partenaires.

Research

Understanding your target audience is vital when presenting them with your product or service. Our online market research tools and “Help Us Pamper You” service are at your disposal to meet this necessity. Thanks to the strong relationship of trust that exists between Babyboom and the parents, response rates are often phenomenal.

Shop

The concept? To offer the best products for mother and baby up to 3 years. Products for pregnancy, breastfeeding, bottles, teats, baby milks, meals... We select them and deliver them to your home!

Discover also Bayboom+: the subscription that allows you to benefit from all the products of the shop at very advantageous prices 

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